How to Stay Afloat Managing Your Social Media

Do you feel like you’re drowning in overwhelm with your social media and online marketing? Is it a sink or swim situation for you? Maybe you can’t seem to get caught up or you don’t know what to focus on, or how to manage your time to incorporate social media into your busy schedule. Here is how you can survive social media overwhelm.

In this blog, I want to show you how to easily stay afloat while managing your social media presence for your small business. I want to alleviate the stress and sinking feeling you might have that you won’t be able to catch up to your competition, how to find customers and see profits from your social media efforts.

Small business owners or individuals selling their products or services are spending more time on social media but struggling with the added workload it represents.  You might find that the extra social media work leads to time management issues especially on top of all the other responsibilities of running a business.  So here are some tactics that can help you save time, reach your goals, stay focussed and see positive results.

So, how does your business stay afloat? Good question.

Here are five easy tips to get your small business started

  1. Identify your Goals, Objectives and Audience for Your Social Media Activities – align your social media with your business goals and priorities.
  2. Identify the Best Social Networks to Engage On – choose one or two social media platforms to use really well. Facebook is still the best platform to use.
  3. Establish and use Resources Based on Your Goals – you can’t starve your social media program or it will whither. Provide quality content.
  4. Integrate your Social Media with Other Activities – Don’t do social media in isolation from your other marketing activities.
  5. Monitor and Measure – assess your results and adjust.

Following these easy five steps will allow you to swim in the sea of social media.

In order to use social media to support your business goals and objectives, to be efficient with your time management and to see growth in your business, you need to have a social media strategy. Not a set of disconnected activities.

Although social media is free, it does take time, you have to be consistent in an effort to build a presence for your business. The good news is that once you get started, once you have that system in place, you will see promising results and proven rewards.

Do you have a social media strategy? Have you ever used a social media trainer and coach to keep you on track?