Get More Engagement and Increase Sales
If you’re like me, I do a Google search to find answers to Small Local Business Facebook questions but I’ve found that the search results are geared for medium-sized or online businesses.
This is leaving the really, really small independent brick and mortar businesses or local independent professionals struggling to find good advice on how to use social media specifically for your business. The search results just don’t apply to the real world of ‘small business’.
As a small business professional myself, this is why I give advice to local businesses on how to reach their customers using a Facebook business page.
I’m all about teaching easy and simple ways for you to grow your business using Facebook. I don’t want you to feel overwhelmed. Take one step at a time. Take it at your own pace. Sometimes when I want to move my online business forward I want it to all happen in one day. Well, that isn’t very feasible. So, I want you to take a breather and implement what you can, day by day, week by week, month by month. One thing I have learned is that you have to be in it for the long haul. You might not see results right away but consistency, quality and offering relevant posts to your customers will eventually pay off.
Here’s some easy to follow steps that you can implement into your daily online marketing strategy.
So you want to boost your engagement on your Facebook business posts. That should be your number 1 goal here. This is your Likes, Comments, Shares, etc. You want your customers and potential customers to engage in some way so you get rewarded. But before you create a post you need to think about the content. Ask yourself: ‘How can I create this post to get a reaction from my fans?’
2 SHOW YOUR PRODUCT
What are you selling or how can your product benefit your fans? You will want to post some of your products but do it in a non-salesy way. Use the 80/20 rule. 80% of your posts should be of value-added content to your customers, and 20% of your posts should be more of a sales push with a call to action. Remember, its ‘social’ media. You want to be social (engagement) with your fans and you want them to search you out when they have a problem to solve.
3 POST WITH COMMENTARY
You want to write your copy or commentary in a way that speaks to your audience. Get personal. Your business page can have a personal feel. If you’re posting a photo without writing something to compel your fans to react – well it’s sort of like sending a card to someone without writing anything inside. And the same goes the other way. Never write a post without a photo or some content or a link or a link to your website. Show them who you are, post a fun photo of your or employees in your store or business. The bottom line here is to ensure your posts are social, engaging, relevant and speak to your audience.
4 RESPOND BACK
Focus on the fans that are paying attention to you. They are your customers and most likely potential customers. If they engage with your post, in any way, let them know you saw it. If they write a comment, make sure you either write back or click that you ‘like’ the comment.
5 MAKE IT EASY TO CONTACT YOU
Have you filled in the About section fully? Is your business phone number or cell number easy to find, your website, email, or other forms of communication listed for your customers to get in touch with you?
Make sure that if someone sends you a Facebook message that you get back to them as soon as possible. Customers may feel you don’t care about them if you take too long to respond. Make sure the reply is quick enough. Check out Facebook’s auto-responder. You can create an automatic message that is sent instantly back to your customers.
ENGAGEMENT TRULY MATTERS
If you run a local business, and you make an honest effort to know who your audience is, and you give them the content they want, your fans will engage, and you will gain more fans, and get more page ‘Likes’. Build a solid foundation by posting consistently with quality content. And that means you need to post every day on your Facebook business page.
Now, it’s your turn! What can you implement today on your Facebook page? Leave me a comment or ask me a question. I’d love to hear from you!