Has Online Marketing Got You Baffled?

Online marketing or digital marketing is a very broad term that includes website design, social media, online advertising, email marketing, SEO and so much more. This can be extremely overwhelming and cause confusion to local business owners who simply want to attract more people to their online accounts and be discovered on the internet. I understand that typically you are too busy running your day-to-day operations to take the time to research, learn and implement which online marketing strategies work best for your business.

Online marketing is any effort to spread the word about your company that uses the internet to reach people.

Basically, anything that you do online to get more eyeballs on you and grab people’s attention and, hopefully, at some point, get them to buy from you.

I’ve put together some simple, easy tips on how to do online marketing for small business in an effort to help local business owners such as retailers, home-based businesses, bed and breakfasts, professionals, solopreneurs, mompreneurs, realtors, financial advisors and other small business owners to easily learn marketing strategies for 2018.

WEBSITE

If you really want to attract visitors and potential customers to your business website you need to optimize it. Search engine optimization, or SEO, is the key to getting your website discovered via search engines like Google and Bing. SEO today is about optimizing for searchers and the types of words or questions they use in an online search.

Your website is your online home for your business and you want to drive internet traffic to it. That means you want to send all your other online efforts to your website. Even traditional marketing or print – you should always include your website address and social media icons.

Your website needs to be created with a responsive design so it is viewed on desktops, laptops, tablets, and smartphones with ease. Many websites are designed without being responsive meaning they look strange and difficult to navigate on mobile devices. Visitors must be able to easily click on a phone number, an email address, or text to contact you. If they have to search around or it is too difficult to find the number then you are likely to lose them to a competitor whose site is mobile optimized. The idea is to convert visitors to either call you, send an email, a text or a walk-in to your physical business.

Google’s algorithm awards higher rankings to sites that are optimized for mobile visitors. People are changing the way they use Google by typing in a question or using longer search terms. Your website needs to be optimized for these type of searches if you want to be found on page one. You don’t want to get pushed to page two or page three of Google’s search results.

SOCIAL MEDIA

Facebook for Business

With more than 1 billion monthly active users, Facebook is the most popular social network in the world. Facebook serves as a powerful platform for building a community of advocates and increasing word-of-mouth marketing. In order to grow your Facebook fans, you need to make your company page on Facebook as discoverable as possible.

That means you need to fully optimize your Facebook business page too.

Find out more about how to fully optimize your Facebook business page with my blog on How To Do a Facebook Audit With These Helpful Tips.

When it comes to posting on social media, understand that you are creating a voice for your business and often communicating with your most loyal customers, those that chose to follow you. Social media is not an advertising wall, it’s not a bulletin board. Engage with your followers and share information that is pertinent to them.

CREATE CONTENT

Now that you’ve optimized your website and Facebook page, it’s time to create some content. Create high-quality, valuable content that targets your specific audiences. You will attract the right audiences who will visit your website and are more likely to convert into customers. You might not see results right away but consistency, quality and offering relevant posts to your customers will eventually pay off.

To find out more read my blog 5 Simple Ways on How Small Businesses Can use Facebook

BLOGGING FOR BUSINESS

A blog makes your website more dynamic. Every time you write a blog you create new content for your website. Search engines that find websites that consistently add fresh content will reward them with higher rankings. This is how you get found on page one of a Google search which leads to new visitors and potential customers.

The goal of your business blog should be to publish valuable, non-promotional posts.

Companies that blog are 13x more likely to generate a positive marketing ROI

EMAIL MARKETING

For many local businesses, this is a great way to communicate with your best customers. Facebook and Instagram now show your posts to only a fraction of your followers. They want you to pay to reach more of your followers. If you have customer email addresses, you can send specials, event information, your blog, newsletters, etc. to all your customers for zero to little cost.  Make sure you only send emails to those who have opted-in and given you permission to email them. Click through rates can be 50 to 100 times better on email than social media. This is an extremely effective and low-cost digital marketing strategy that might be right for your business

CONCLUSION

Local businesses should be looking at their own website to make sure it’s easy to navigate, has fresh content and the contact information works on mobile. Every day or every couple of days check on your website, check your content, check it on a computer, check it on mobile devices. You want to ensure that your customer’s experiences are easy and pleasurable. In today’s world if there is one little glitch in your online marketing you can be certain that those potential customers will visit your competitor’s websites or social media pages. Once your sites are fully optimized, you can start implementing some of the other digital marketing strategies that drive traffic to your site, like email marketing.

Do you have an online marketing strategy? Are your website and Facebook business pages optimized? Do you write a blog? 

I’d love to hear about your business story or how I can help you grow your online marketing strategy.