Ways You Can Use Facebook Video for More Engagement
Video on Facebook is seeing a huge explosion with 100 million hours’ worth of video being watched per day. With 4 billion video streams daily, Facebook has established itself as a powerful headliner when it comes to video. So here are some Facebook video tips.
- One minute of video is worth 1.8 million words. (Forrester Research)
- Facebook videos receive 135% more organic reach on average than a Facebook photo. (Socialbakers)
- 43% of people want to see more video content from marketers. (HubSpot)
Facebook has put a major emphasis on video, favouring the medium in the news feed as well as investing a lot of resources in live video.
Now seems like an ideal time to take a closer look at how you can use videos to engage more fans. If you feel like video is something you would like to try then here are some tips I’ve put together to help you create videos on your Facebook page.
Upload Your Videos to Facebook Natively
Video uploaded directly in Facebook is more likely to be seen by your audience than links shared to YouTube or from other platforms.
Natively refers to videos that have been uploaded directly to Facebook and are played straight in a timeline versus those that are uploaded from other platforms like YouTube for example.)
SocialBakers says natively uploaded videos are winning an 80% share of all video interactions happening on Facebook.
Keep it Short
Catch people’s attention within the first 3 seconds. Your video should have a powerful first few seconds that captivate even without sound.
33% of viewers will stop watching a video after 30 seconds, 45% by one minute and 60% by two minutes (AdAge)
Short and sweet is a safe strategy. Assume that your viewers are busy. But don’t sweat over a few seconds here and there if you’re still going to come in under the 2-minute mark.
Over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views (ReelSEO)
Types of Videos
Inspire your viewers. Inspirational videos get more shares and engagement than sales messages. Another type of effective video is to educate your audience. Give a quick tip or teach something useful to your audience. Some videos are fun. Be entertaining, create something to get their attention. Perhaps a behind-the-scenes interview or tour.
Use a Call-To-Action
If you are creating a Facebook Video Ad then a call-to-action is one of the most important parts of your video. It is simply a way to engage your audience and let them know what exactly it is you want them to do after watching a video.
Use Video Insights to Gather Performance Information
In the insights section, you can see metrics like video views and minutes watched. This can provide great insights into which videos create the most engagement with your viewers.
Boost Video Views With an Ad
Give your video an extra boost with a Facebook Ad. If you have a bit of a budget it will make the video go farther and get more natural shares.
So now it’s time to go off and create your own Facebook video. What holds you back from creating a video? I’d love to hear about your video experiences or if you have any questions about getting started on social media.